The ₹30,000 Cr
opportunity.

India's staple food market is one of the largest in the world — and entirely unoptimized for nutrition. PROSA is building the infrastructure to change that, starting with the most consumed foods on the planet.

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₹30,000Cr

Indian staple market size

73%

Protein deficiency rate

Revenue target YoY

Seed

Current round

Why PROSA

🎯

Massive Addressable Market

1.4 billion Indians eating staple foods 3× daily. A 1% market share is a ₹300Cr business.

🔬

Science-First Moat

Proprietary protein blend formulations that replicate the taste, texture, and cooking behaviour of traditional staples.

📦

Asset-Light Model

Co-manufacturing with FSSAI-licensed facilities. Capital goes to brand, R&D, and distribution — not machinery.

🌱

Category Creation

There is no "high-protein Indian staple" category yet. PROSA is defining and owning it from day zero.

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